Job Overview
Meta Platforms Inc. is hiring a Product Marketing Manager (Creators & Shopping) to drive product adoption, growth, and go-to-market strategies across global markets. This role focuses on scaling Monetization solutions, especially within the Creator Marketing and Shopping ecosystem.
You will work across LATAM, EMEA, and APAC regions, collaborating with cross-functional teams including product, sales, and marketing to launch impactful strategies and maximize growth opportunities.
Key Responsibilities
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Lead and execute product marketing strategy for Creator Marketing and Shopping solutions
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Drive end-to-end product adoption and growth initiatives
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Develop and manage global go-to-market (GTM) strategies
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Coordinate cross-regional execution across international markets
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Design and launch segment-focused campaigns for businesses and creators
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Analyze market trends and transform insights into actionable product strategies
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Collaborate with product, sales, partnerships, and marketing teams
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Build and optimize integrated feedback systems to influence product roadmap
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Identify high-impact growth opportunities (“big swing ideas”)
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Partner with global and regional teams to accelerate business outcomes
Minimum Qualifications
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5+ years of experience in:
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Product Marketing
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Product Management
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Business Strategy or Marketing
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Bachelor’s degree or equivalent experience
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Strong understanding of creator economy & live commerce ecosystem
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Experience working with AI tools and Agentic workflows
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Proven ability to:
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Manage multiple projects simultaneously
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Solve complex problems using data & analytics
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Influence cross-functional teams
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Experience creating go-to-market presentations & strategies
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Deep understanding of global markets and customer needs
Preferred Qualifications
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Experience managing projects across multiple global regions
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Hands-on experience integrating AI tools for workflow optimization
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Knowledge of ethical AI practices (bias mitigation, risk management)
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Continuous learning in:
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Prompt engineering
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AI automation
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Emerging AI technologies
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Proven success in driving product adoption campaigns
Why Join Meta?
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Work with one of the world’s leading tech companies
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Shape the future of creator monetization and eCommerce
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Collaborate with global teams and innovative leaders
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Opportunity to work on cutting-edge AI-driven solutions
